Innisfree is a Korean-based brand founded by Sunghwan Suh. All of their ingredients are from Jeju Island; Innisfree does not use any chemicals or preservatives in their work. Their name comes from the poem, "The Lake Isle of Innisfree" by William Butler Yeats. According to innisfree's website, the poem is about leaving an urban life behind for a wonderful oasis like Jeju island.

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